DELIVERABLES
Branding
UX & UI
INDUSTRY
Utility
ROLE
Design
North Street Creative
2019
Ruby-Collins
Brand refresh for a leading utility contractor
Ruby-Collins is a design-build construction firm headquartered in Smyrna, Georgia, and mainly operates in the southeast region of the United States. Incorporated in 1952, they have completed multi-million dollar projects for municipal and private clients.
Their old brand materials were inconsistent and eclectic. The only constant throughout was their prominent black and yellow palette which had become synonymous with Ruby-Collins. The challenge was to modernize the identity by modernizing it and keeping its brand equity.
The visual identity is built systematically and is evident through a rigid grid system and clear typographic hierarchy to maintain clarity and consistency. The identity communicates their expertise and represents a practical purpose.
The new identity feels like a natural evolution in the company's history and adds value to the essential role of the builder — while giving a refreshing outlook on the industry. The new system ultimately modernizes a 60-year-old business and imbues new energy into the company, restoring a sense of trust and confidence.
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© 2023 Andres Garcia