MainStreet

DELIVERABLES

Branding
Strategy
Product Design
UX & UI

INDUSTRY

Fintech

ROLE

Creative direction & design
MainStreet
2022

Making R&D tax credits accessible to all small businesses and startups

MainStreet is a product that offers personalized end-to-end guidance for R&D tax credits. The product and a team of tax experts provide tech startups and small businesses a pathway to identifying and claiming tax credits from the IRS.

Each year, the government sets aside millions of dollars for small businesses. MainStreet lowers the barrier of entry for these startups to find and claim more capital and uncover more pathways to success. The brand present MainStreet as a pioneer and guide for R&D tax credits. It is conveyed through the design system's focus on clarity, education, and ease of use.

MainStreet helps lay the foundation for clear pathways that lead to the undiscovered promise of the future. Their paths help fund, support, realize, and declutter a founder's trajectory, so they can get back to what matters—building.