New York Blood Center

DELIVERABLES

Design System
UX & UI

INDUSTRY

Healthcare

ROLE

Creative direction & design
Blenderbox
2021

AWARDS

Webby Awards, Official Honoree, Health 
Interactive Media Awards, Best in Class, Healthcare 
Interactive Media Awards, Best in Class, Hospital 
W3 Awards, Gold, Non-Profit

Largest community-based blood bank

New York Blood Center Enterprises (NYBCe) is a consortium of blood centers and research facilities. Their blood banks provide over 80% of blood for NYC and surrounding communities. NYBCe is one of the largest, community-based, non-profits in the United States

The design sets up a multi-site structure in WordPress that enables NYBCe to create multiple sites under its brand umbrella. It's a robust visual language composed of scalable, reusable modules, and page templates to support NYBCe's messaging. The outcome helps NYBCe meet its fundraising goals, and connect donors, patients, hospitals, and medical research customers.