Client

Sardine

Role

Branding
Website Design
UX Design
Motion Design

Years

2022

Website redesign for fraud & compliance payments platform

Sardine.ai is a leading platform for fraud and digital payments for traditional and decentralized finance. They combine risk, compliance, and payment protection to increase customer trust and loyalty through their API.

The brand strategy positions Sardine as a trusted partner for businesses looking to navigate the complex world of instant digital payments. The logo and visual identity convey a sense of expertise along with the messaging. It highlights Sardine's focus on making faster and safer payments. The work is influenced by the Sardine name and the idea of transactions and movement. It's instantly recognizable and establishes trust with its old and new target audiences.

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Fraud is one of the leading forces that impact customers in all corners of the world—the Sardine brand was built to embody a more mature, secure, and technical feeling.

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