Lookout Farm Beer & Cider Co.

Client

Lookout Farm Brewing & Cider Co.

Roles

Branding
Packaging Design

Industry

Consumer

Years

2018

Packaging design for one of the oldest apple farms in the northeast

The Belkin Family Lookout Farm is one of the oldest working farms in the United States and proudly carrying on the tradition of New England family farming since 1651. The farm is located less than 20 miles from Boston in historic South Natick and began making cider in 2015. It officially opened Lookout Farm Brewing & Cider Co in 2017.

Lookout Farm grew from a tasting room to having its beer stocked on supermarket shelves. They set out to define their brand and distinguish themselves from their competitors. The goal was to develop an identity for Lookout Farm that felt authentic to its history and help position itself as an attractive new option for craft beer and cider aficionados. They produce many different beers, ciders, and other special edition flavors. The system provides them with a systematic solution that easily adapts to their needs and provides a strong foundation for their increasing selection of beverages. This identity ultimately positions Lookout Farm as a contemporary brand with a long history and passion for its craft and sets the tone for its continued growth.