Ruby Collins - Andres Garcia

Client

Ruby Collins

Roles

Branding
Website Design

Industry

Utilities

Years

2019

Brand refresh for a leading utility contractor

Ruby-Collins is a design-build construction firm headquartered in Smyrna, Georgia, and mainly operates in the southeast region of the United States. In 1952, they completed multi-million dollar projects for municipal and private clients. Their old brand materials were inconsistent and eclectic. The only constant throughout was their prominent black and yellow palette which had become synonymous with Ruby-Collins. The challenge was modernizing the identity by upgrading it and keeping its brand equity.

The visual identity is built systematically and is evident through a rigid grid system and clear typographic hierarchy to maintain clarity and consistency. The identity communicates their expertise and represents a practical purpose. The new identity feels like a natural evolution in the company's history and adds value to the essential role of the builder — while giving a refreshing outlook on the industry. The new system ultimately modernizes a 60-year-old business and imbues new energy into the company, restoring a sense of trust and confidence.